In today's world where all music is quantified, classified, and cornered into genres and sub-genres, what happens to bands like Augustana? Their sound is not indie enough for the indie kids and not punk enough to appeal to punks. They also have a slight roots vibe happening in their music, but ain't country enough for most alt-country fans. What happens to bands like this? Well, without any easy classification to fit into, they either (by my estimation) go nowhere or are signed to major labels and marketed to the masses.
Augustana's music is easy on the ears and even thought it does sometimes rock pretty good, they won't ever offend your mom. It almost seems like a precarious occupation for a band to play "mainstream" and "accessible" music and without being super successful. Do bands like Augustana risk more than indie and punk rock bands who seemingly play it safe to their little niche audiences? I have had a number of friends who have operated with an indie and DIY attitudes but played un-polarizing music. Despite enormous talent, great songs and great personalities, they have all had a hard time finding their audience.
MP3 | Augustana - Sunday Best All The Stars And Boulevards
MP3 | Augustana - Mayfield All The Stars And Boulevards
2 Comments ↓
I saw then recently, opening for Snow Patrol, and while I though they had potential there wasn't a click.
They have talent but were lacking in stage presence and in the ability to connect with the crowd. "F*ckin'....Canada" was the extent of banter with the audience.
yeah ... i saw them at an outdoor waterfront show in portland last august, and they came onstage barely acknowledging the audience ... a few songs in, the singer commented how quiet everyone was being. but they didn't attempt to engage. kind of depressing.
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